Work

We incorporate brands into the social media consumers trust, into the social networks they choose to be part of and into the real world experiences they enjoy when they log off.

volvo

Volvo

Volvo, “The Official Vehicle of the Big East Conference & Championships,” wanted to extend this major sponsorship beyond the hardwood. Cake launched Volvo’s groundbreaking competition to find the “Biggest Fan of the Big East” during the 2010 – 2011 season, seeking to leverage this position to generate buzz for the new Volvo S60.

Alumni from each of the Big East schools competed – very heavily, we might add — in the social media-driven contest. During the NCAA season, they traveled to their alma maters in a Volvo S60 for a home game and weekend of Big East fun. No doubt the S60 was an upgrade from the vehicle they actually had in college.

They blogged and posted in social media about their experiences throughout the season generating an additional 111 Million additional media impressions for the partnership and engaging an influential audience of bloggers to drive wide fame and engagement.

yahooscene

Yahoo! Scene

Yahoo! sponsors and supports many industry wide events and...

havaianas

Havaianas

Since February 2010, Cake has brought the Brazilian beach...

motorola

Motorola

Cake worked for Motorola for over 6 years in experiential marketing, PR and digital communications. In May 2009, Cake launched, developed and began to manage Motorola’s day to day social networking presences and communications,...

strivectin

StriVectin

StriVectin came to Cake with a common problem, one far worse than wrinkles. They have a beloved product with a large group of advocates, but little to no relationship with this audience. Our solution...

yahooworldcup

Yahoo! World Cup

Yahoo! needed to build a thriving global soccer community to launch during the FIFA World Cup that would live beyond the promotion. Together, Yahoo! and Cake created a series of online and offline events,...