StriVectin
StriVectin came to Cake with a common problem, one far worse than wrinkles. They have a beloved product with a large group of advocates, but little to no relationship with this audience. Our solution was to create original content for the brand as well as various ways for consumers to engage with the brand via social networks.
When StriVectin launched the anti-aging virtual tool, an app that allows users to see what they would look like after using their product for 8 weeks, Cake put together an Anti-Aging Summit for top beauty bloggers to both unveil the virtual fountain of youth and to create personal interaction with these key influencers.
A second app was created for the launch of their SPF product that raised money for the Skin Cancer Foundation through a pledge collected by sharing on your Wall. The app also allowed users to check the UV index in their city and provided skin care tips for staying safe this summer. This initiative alone resulted in 11k new fans within 24 hours. That’s a lot of sunblock.
Through the efforts to date to build better social media engagement, we have seen a growth on Facebook of over 1000% and have garnered 7MM online media impressions.
