We incorporate brands into the social media consumers trust, into the social networks they choose to be part of and into the real world experiences they enjoy when they log off.
Yahoo! Scene
Yahoo! sponsors and supports many industry wide events and conferences. The ‘pop-up’ web-site Yahoo! Scene, designed and managed by Cake, is a bespoke digital hub designated to covering each of these events as they happen throughout the year.
Featuring news, photos, video and interactive elements, the website is a fully dedicated micro site covering all the news, gossip, announcements and emerging trends from each industry event.
A world-class team of journalists and video producers has been assembled to get under the skin of the event and offer real insight and exclusive content. Interviews with industry leaders, thought pieces from industry insiders and the low down on the work, the chat and the zeitgeist is the hallmark of what Yahoo! Scene is all about.
Cake worked for Motorola for over 6 years in experiential marketing, PR and digital communications. In May 2009, Cake launched, developed and began to manage Motorola’s day to day social networking presences and communications, specifically designing and producing the...
StriVectin came to Cake with a common problem, one far worse than wrinkles. They have a beloved product with a large group of advocates, but little to no relationship with this audience. Our solution was to create original content...
Yahoo! needed to build a thriving global soccer community to launch during the FIFA World Cup that would live beyond the promotion. Together, Yahoo! and Cake created a series of online and offline events, partnerships, games and regional activities...
