For nearly a month now, the entire world has been consumed with a single sporting event – the World Cup. Coupe du monde. Copa Mundial. Whatever you call it, we all speak the same language when it comes to soccer. Er, football.
And our client Havaianas, being a Brazilian brand, definitely speaks soccer. For the 1998 World Cup, they launched their now-bestselling “Brazil” line. You know, the one with the Brazilian flag on the strap. And this year, they took it one step further, launching their Teams line, featuring colors and flags for 16 of the 32 World Cup teams.
To support this initiative, and build upon the idea that Havaianas is the footwear of choice for the football fan, we took to the streets and hit various bars around New York City, documenting the fashion, fun and fanaticism that is the World Cup. From the opening match at Felix in Soho to the semifinals at Tonic and Loreley, we’ve kept up with the fans through Havaianas’ 90 Minutes In 90 Seconds series.
This Sunday we’ll be on hand to capture all the World Cup finals fan action – will New York revert to New Amsterdam, as it seemed to do on Tuesday? Only Paul the Octopus knows for sure….