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At SXSWi, I saw endless QR codes. While I’m interested in principle and consider myself a technologist of sorts, I scanned a total of zero (yep, zero) QR codes.

Every SXSW badge was equipped with a QR code and at the SXSW Foursquare party the other night, Toby Daniels (founder of Social Media Week) was walking [...]

Don't Call Me A Mommy Blogger #SXSW

My favorite quote from the SXSW panel “Reaching Tastemaker Moms”:

“No one that I didn’t give birth to can call me Mommy, so don’t call me a ‘Mommy Blogger’.”

Point taken. Brands and marketers are desperately trying to woo so-called Mommy Bloggers, but many in the industry just aren’t picking up on the things that women in [...]

Customer Service In 140 Characters or Less #SXSW

Today I attended a panel titled Customer Service in the 140 Character World which discussed customer service within social media outlets – specifically Twitter. As a social marketing strategist who manages brands profiles online, I’m especially interested in the customer service aspect. As a consumer, I’m particularly annoyed with the way that most brands misuse [...]

Not at SXSW? Be There Vicarious.ly

This week, both Michelle and myself will be at SXSWi. We’re planning on checking out the panels, learning tidbits to share with you, meeting cool people, earning some new badges on Foursquare and attending a few parties here and there

If you’re not at SXSWi, watch this space for our golden nuggets of learning. [...]