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Socialympics - The Hits and Misses!

It’s Day 4 of the 2010 Winter Olympics and, thanks to Presidents Day weekend, we’ve actually had plenty of time to watch the sports and enjoy some of the extras. Just a few days in, here are some thoughts on Olympic hits and misses:

Let’s start with TV. As we all know, we still can’t [...]

February 15th, 2010 | Tags: , , , , , , , , | Category: Uncategorized | Leave a comment

Social Sponsorship

This morning I attended a panel hosted by The Advertising Club about sports sponsorship, held at the New York offices of the USA Today, and featuring speakers from Mastercard, Nascar, Madison Avenue Sports & Entertainment, and MetLife. How I’ve convinced myself that 8am conferences are a good idea is beyond me, but after an [...]

February 9th, 2010 | Tags: , , , , , , , | Category: Uncategorized | Leave a comment

Twittering Athletes

Thanks to Ashton, Oprah, and CNN, 2009 was the year Twitter really went mass.  And with more celebrities and stars joining in daily to reach fans directly, 2010 will likely bring some interesting changes in the way we receive news and information, particularly in sports.

In the past, athletes and teams had agreements with the press, [...]

January 8th, 2010 | Tags: , , , | Category: Uncategorized | One comment