Today I attended a panel titled Customer Service in the 140 Character World which discussed customer service within social media outlets – specifically Twitter. As a social marketing strategist who manages brands profiles online, I’m especially interested in the customer service aspect. As a consumer, I’m particularly annoyed with the way that most brands misuse [...]
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March 15th, 2010 | Tags: "social media", austin, cake group, cake group nyc, customer service, facebook, real time responses, rosie siman, sxsw, Twitter | Category: Uncategorized | Leave a comment
Kodak recently announced that beginning this summer Facebook users would be able to print their pictures directly from Kodak printing kiosks. After logging into your Facebook account from the kiosk, you are asked to pick pictures from those that you’ve uploaded. At this point, it doesn’t appear that you can print pictures where you’re tagged if [...] March 12th, 2010 | Tags: "social media", cake group, cake group nyc, cake NYC, facebook, kodak, kodak kiosk, photo, picture, picture priting, plugged in, printing kiosk, rosie siman | Category: Uncategorized | Leave a comment
Greetings from SXSW in Austin, TX- where I’ll be spending the next few days immersed in what’s new in digital and how we can best use it on behalf of our clients (and also retain our cool-kid, early adopter cred of course). Before the panels start ramping up, I wanted to share video of my SMart [...] March 12th, 2010 | Tags: "social media", presentation, smart camp, video | Category: Uncategorized | Leave a comment
This weekend, I will be speaking at Social Media Art Camp, the first conference of its kind focusing on the social web as it relates to the arts. Check out program curator (and ex-Cake staffer!) Julia Kaganskiy explain what participants can expect: My panel “Planning for Social Media” (Sat @ 12.30p) will focus on the essential components [...] Mike Mathieson, Cake’s CEO, was recently profiled by Celina Maguire from Gorkana. Get the scoop on Cake’s thoughts on harnessing social media and being authentic marketing “twats.” [See what we mean below ; ) ] You can also view the full article on Gorkana here, but be forewarned you’ll be prompted to log-in prior to viewing. When [...] February 26th, 2010 | Tags: "social media", @mikemath, cake, cake group, cake NY, cake NYC, cake twitter, cake UK, celina maguire, confused.com, gorkana, havas your cake and eat it, mike mathieson, rosie siman, traditional vs social | Category: Uncategorized | One comment
I definitely think that will all the publishing platforms out there, we’ll see more and more around creative (and social) filtering. (Maybe we can even convince brands to play in this space?) One iteration, by Kikin (a Firefox add-on), allows you to search Amazon, Facebook, Twitter, Hulu, Google Reader, Wikipedia, YouTube, Bing etc, from within your [...] February 26th, 2010 | Tags: "social media", amazon, cake group nyc, creative filtering, facebook, filtering, firefox add-on, kikin, kikin add-on, kikin filtering, rosie siman, social filtering, social media filtering, Twitter | Category: Uncategorized | Leave a comment
In the week leading up to the Super Bowl, I spent a week in Miami working with one of our clients, Motorola, to activate the OCNN, or the Ocho Cinco News Network. While generally we use this blog to talk about what we’re seeing in the world outside of Cake’s walls, the OCNN project was just [...] February 19th, 2010 | Tags: "social media", brand partnerships, cake, chris cooley, college humor, content creation, darnell dockett, ESPN, jake and amir, miami, motoblur, motorola, ocho cinco, OCNN, ray rice, rosie siman, super bowl | Category: Uncategorized | 2 comments
It’s Day 4 of the 2010 Winter Olympics and, thanks to Presidents Day weekend, we’ve actually had plenty of time to watch the sports and enjoy some of the extras. Just a few days in, here are some thoughts on Olympic hits and misses: Let’s start with TV. As we all know, we still can’t [...] February 15th, 2010 | Tags: "social media", mobile, Olympics, Olympics 2010, social, sports, Twitter, Vancouver 2010, Winter Olympics | Category: Uncategorized | Leave a comment
This morning I attended a panel hosted by The Advertising Club about sports sponsorship, held at the New York offices of the USA Today, and featuring speakers from Mastercard, Nascar, Madison Avenue Sports & Entertainment, and MetLife. How I’ve convinced myself that 8am conferences are a good idea is beyond me, but after an [...] February 9th, 2010 | Tags: "social media", facebook, Montoya, NASCAR, sponsorship, sports, Target, Twitter | Category: Uncategorized | Leave a comment
There’s a new user label in the social media world: Conversationalists. In 2007, Forrester developed profiles of social media users and visualized this in their “Social Technographics” infograph, which details each profile’s characteristics as well as its position in the social media hierarchy. But behaviors change, and Forrester is now adding a rung for Conversationalists: Facebook and [...] January 20th, 2010 | Tags: "social media", conversationalist, facebook, forrester research, social technographics, study, Twitter | Category: Uncategorized | One comment
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