A great example is the reaction to a post on Motorola Europe’s Facebook page [Disclaimer - Motorola is a Cake client] on Android 2.01 and 2.1 updates for its Android devices – as expected, [...]]]> As social media specialists it’s always interesting to watch the increasing impact of social media on more mainstream news outlets.

A great example is the reaction to a post on Motorola Europe’s Facebook page [Disclaimer - Motorola is a Cake client] on Android 2.01 and 2.1 updates for its Android devices – as expected, fans immediately responded to the information we shared, but more surprising was how news outlets started to quote Motorola Europe’s Facebook status update as a news source:

SlashGear

SoftPedia

Talk Android

Technology For The Soul

The Unwired

By quoting the Facebook status update and using it as a news source, the media have further confirmed the importance and credibility of the brand’s communication in the social media space.

Clearly, the role and relevance of social networks will continue to grow and shape the new media landscape and we look forward to sharing more interesting developments with you here.