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Havas Your Cake And Eat It

Mike Mathieson, Cake’s CEO, was recently profiled by Celina Maguire from Gorkana. Get the scoop on Cake’s thoughts on harnessing social media and being authentic marketing “twats.” [See what we mean below ; ) ]

You can also view the full article on Gorkana here, but be forewarned you’ll be prompted to log-in prior to viewing.

When [...]

Creative & Social Filtering

I definitely think that will all the publishing platforms out there, we’ll see more and more around creative (and social) filtering. (Maybe we can even convince brands to play in this space?)

One iteration, by Kikin (a Firefox add-on), allows you to search Amazon, Facebook, Twitter, Hulu, Google Reader, Wikipedia, YouTube, Bing etc, from within your [...]

Motorola BLUR's OCNN aka Why I Love My Job

In the week leading up to the Super Bowl, I spent a week in Miami working with one of our clients, Motorola, to activate the OCNN, or the Ocho Cinco News Network.

While generally we use this blog to talk about what we’re seeing in the world outside of Cake’s walls, the OCNN project was just [...]

Music and Movie Discovery, Brought to You by YouTube

We’ve seen two big announcements from YouTube this past week.

The first is the launch of their new Music Discovery Site. Likely inspired by Pandora’s Music Genome Project, YouTube has launched a section of their site where you can enter an artists’ name and you’ll be supplied back with their videos as well as suggestions of other artists [...]

No Pants 2k10

On Sunday, I took my pants off on the subway. It wasn’t because I spilled my coffee or because I was trying to make a statement, it was because Improv Everywhere held their annual “No Pants Subway Ride.”

Improv Everywhere is the group behind the MP3 Experiments and Frozen In Grand Central. In their own words, [...]

A Morning With The Intelligence Group

Yesterday I went to The Intelligence Group’s (IG) Cassandra Report event at the Soho House and was really impressed with the trends that they presented. (If you don’t subscribe to Trendcentral by IG you’re totally missing out!)

Melissa Levine, the presenter, started out by talking through Generation X and Generation Y – key characteristics coupled with [...]

Customer Service Is The New Marketing

I bought these Aerosoles boots and absolutely adored them. They were comfortable and seemed to go with everything. And then the heel started to peel up. And then the zipper started to separate from the suede. And the thing that was strange was that I’ve had Aerosoles shoes before and I’ve never had issues with [...]

There's An (Auto-Tuning) App For That

For many brands, creating an iPhone app means sticking your logo on a fairly useless program that may or may not related to the brand. With the “I Am T-Pain” app, that is most definitely not the case.

T-Pain is widely known for his SNL skit, “I’m On A Boat,” which features his auto-tuning genius. His [...]

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