At SXSWi, I saw endless QR codes. While I’m interested in principle and consider myself a technologist of sorts, I scanned a total of zero (yep, zero) QR codes.
Every SXSW badge was equipped with a QR code and at the SXSW Foursquare party the other night, Toby Daniels (founder of Social Media Week) was walking [...]
This is N Building in Tokyo, a structure that’s covered with QR data so that store info can be captured from street level via a passerby’s phone. A supporting iPhone app collects real time info from inside the building using a type of Augmented Reality interface.
It’s a cool switch from traditional out of home or [...]
