PR « Cake New York

It's Just Like Dating

Blogger outreach is often compared to PR, and at times it has been referred to as a form of online or digital PR. But it’s important to realize that they’re separate disciplines. Social Fresh recently wrote about how blogger outreach differs from PR, and I enjoyed their analogy: it’s just like dating. Below are some [...]

Don't Be a Brick Wall

I joined an AMA Marketing Webcast yesterday called The New Frontier of Customer Feedback, which discussed trends in gathering market research for customer feedback. Traditionally, brands have resorted to gathering information through survey feedback. Coming from a background in online market research, I am familiar with how important feedback is in how companies market effectively to [...]

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