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This is N Building in Tokyo, a structure that’s covered with QR data so that store info can be captured from street level via a passerby’s phone. A supporting iPhone app collects real time info from inside the building using a type of Augmented Reality interface. It’s a cool switch from traditional out of home or [...] For many brands, creating an iPhone app means sticking your logo on a fairly useless program that may or may not related to the brand. With the “I Am T-Pain” app, that is most definitely not the case. T-Pain is widely known for his SNL skit, “I’m On A Boat,” which features his auto-tuning genius. His [...] |
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