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Creative & Social Filtering

I definitely think that will all the publishing platforms out there, we’ll see more and more around creative (and social) filtering. (Maybe we can even convince brands to play in this space?)

One iteration, by Kikin (a Firefox add-on), allows you to search Amazon, Facebook, Twitter, Hulu, Google Reader, Wikipedia, YouTube, Bing etc, from within your [...]

February 26th, 2010 | Tags: , , , , , , , , , , , , , | Category: Uncategorized | Leave a comment

Social Sponsorship

This morning I attended a panel hosted by The Advertising Club about sports sponsorship, held at the New York offices of the USA Today, and featuring speakers from Mastercard, Nascar, Madison Avenue Sports & Entertainment, and MetLife. How I’ve convinced myself that 8am conferences are a good idea is beyond me, but after an [...]

February 9th, 2010 | Tags: , , , , , , , | Category: Uncategorized | Leave a comment

What's in a number?

How many Facebook friends do you have?

I have 1,226 friends to date but only 150 of them are meaningful, according to a new study by Robin Dunbar. The Oxford University Professor of Evolutionary Anthropology will soon publish his research, which reinforces his earlier theory that an individual can only manage up to 150 social relationships. [...]

January 26th, 2010 | Tags: , , | Category: Uncategorized | 2 comments

Are you a Conversationalist?

There’s a new user label in the social media world: Conversationalists.

In 2007, Forrester developed profiles of social media users and visualized this in their “Social Technographics” infograph, which details each profile’s characteristics as well as its position in the social media hierarchy.

But behaviors change, and Forrester is now adding a rung for Conversationalists: Facebook and [...]

January 20th, 2010 | Tags: , , , , , , | Category: Uncategorized | One comment

Facebook Status Updates as News Source

As social media specialists it’s always interesting to watch the increasing impact of social media on more mainstream news outlets.

A great example is the reaction to a post on Motorola Europe’s Facebook page [Disclaimer - Motorola is a Cake client] on Android 2.01 and 2.1 updates for its Android devices – as expected, [...]

January 13th, 2010 | Tags: , , , | Category: Uncategorized | Leave a comment