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Don't Be a Brick Wall

I joined an AMA Marketing Webcast yesterday called The New Frontier of Customer Feedback, which discussed trends in gathering market research for customer feedback. Traditionally, brands have resorted to gathering information through survey feedback. Coming from a background in online market research, I am familiar with how important feedback is in how companies market effectively to [...]

Customer Service In 140 Characters or Less #SXSW

Today I attended a panel titled Customer Service in the 140 Character World which discussed customer service within social media outlets – specifically Twitter. As a social marketing strategist who manages brands profiles online, I’m especially interested in the customer service aspect. As a consumer, I’m particularly annoyed with the way that most brands misuse [...]

Customer Service Is The New Marketing

I bought these Aerosoles boots and absolutely adored them. They were comfortable and seemed to go with everything. And then the heel started to peel up. And then the zipper started to separate from the suede. And the thing that was strange was that I’ve had Aerosoles shoes before and I’ve never had issues with [...]