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Y+30: The Future of Gaming

Last night I attended the Y+30: Future of Gaming meetup. The Y+30 meetup is a futurist meetup, looking at how different industries will change in the next 30 years. As Sam (the founder) starts out every meetup, we know that we will almost always be wrong (to some extent) when we think [...]

Diminishing Cultural Latency and Old Spice

Ever since Faris Yakob wrote this piece for Fast Company on cultural latency, I have been fascinated by the idea.

What exactly is cultural latency, you ask? Latency refers to the lag time between cause and effect, typically in reference to gaming. The lower the latency, the faster the response time. With advances in technology, we [...]

Lightning Rod Effect

Yesterday I attended the Creativity and Technology Conference and got to see a ton of great panels/speakers. I’m convinced that CaT is the new (& better) SXSW. All the tweets you read were true

One thing that particularly stuck out to me was a panel’s reference to the “lightning rod effect,” when people with [...]

#SuperPanel

Last night, I had the pleasure of attending #SuperPanel put on by the wonderful Jason Keath (in conjunction with Doubletree and Chevrolet.)

Jason quizzed Stephanie Agresta, Peter Shankman and Jeff Pulver on everything from their favorite brunch places in NYC to what they thought of Facebook privacy & Diaspora. It was nice to hear what these [...]

How A $6 Google Ad Buy Led To A Clio & 2 Pencils

I can’t count how many times I hear about “SEO” and yet, it’s always seemed boring to me. (Sorry – just my personal opinion!)

But then yesterday I read about Alec Brownstein, a copywriter and director, and his use of a Google ad buy.

Brownstein wanted to work for one of the top creative directors in NYC [...]

Are you the rightful heir to an amazing weekend at Cannes?

I saw an email from a friend with the text above and immediately thought her e-mail account had been hacked by a Nigerian prince offering me his fortune.

But, alas, it was not. Instead, it was something much more interesting. It was a campaign for Stella Artois. They wanted to give this amazing weekend to Jacques [...]

Totally Awesome

As much as I love bit.ly, I’m thinking that I may have to make a move to a different URL shortener soon – Totally Awesome, or Totally.Awe.Sm, creates a URL shortener from any domain you own.

The costs start at $99 for individuals which amounts to less than $10/month – a small price to pay in [...]

How to Beat the Internet

This morning I was invited to an “Innovation Breakfast” with Tim Armstrong, CEO of AOL, hosted by Wolff Olins.

Tim talked about process, quality and culture at AOL and how it contributed to both their successes and failures. Whereas Google does a great job of marrying art and science, AOL has missed the boat a bit [...]

Not at SXSW? Be There Vicarious.ly

This week, both Michelle and myself will be at SXSWi. We’re planning on checking out the panels, learning tidbits to share with you, meeting cool people, earning some new badges on Foursquare and attending a few parties here and there

If you’re not at SXSWi, watch this space for our golden nuggets of learning. [...]

Havas Your Cake And Eat It

Mike Mathieson, Cake’s CEO, was recently profiled by Celina Maguire from Gorkana. Get the scoop on Cake’s thoughts on harnessing social media and being authentic marketing “twats.” [See what we mean below ; ) ]

You can also view the full article on Gorkana here, but be forewarned you’ll be prompted to log-in prior to viewing.

When [...]

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