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Havas Your Cake And Eat It

Mike Mathieson, Cake’s CEO, was recently profiled by Celina Maguire from Gorkana. Get the scoop on Cake’s thoughts on harnessing social media and being authentic marketing “twats.” [See what we mean below ; ) ]

You can also view the full article on Gorkana here, but be forewarned you’ll be prompted to log-in prior to viewing.

When [...]

Music and Movie Discovery, Brought to You by YouTube

We’ve seen two big announcements from YouTube this past week.

The first is the launch of their new Music Discovery Site. Likely inspired by Pandora’s Music Genome Project, YouTube has launched a section of their site where you can enter an artists’ name and you’ll be supplied back with their videos as well as suggestions of other artists [...]

No Pants 2k10

On Sunday, I took my pants off on the subway. It wasn’t because I spilled my coffee or because I was trying to make a statement, it was because Improv Everywhere held their annual “No Pants Subway Ride.”

Improv Everywhere is the group behind the MP3 Experiments and Frozen In Grand Central. In their own words, [...]

A Morning With The Intelligence Group

Yesterday I went to The Intelligence Group’s (IG) Cassandra Report event at the Soho House and was really impressed with the trends that they presented. (If you don’t subscribe to Trendcentral by IG you’re totally missing out!)

Melissa Levine, the presenter, started out by talking through Generation X and Generation Y – key characteristics coupled with [...]