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Customer Service In 140 Characters or Less #SXSW

Today I attended a panel titled Customer Service in the 140 Character World which discussed customer service within social media outlets – specifically Twitter. As a social marketing strategist who manages brands profiles online, I’m especially interested in the customer service aspect. As a consumer, I’m particularly annoyed with the way that most brands misuse [...]

Digital and IRL Worlds Collide With Facebook Printing

Kodak recently announced that beginning this summer Facebook users would be able to print their pictures directly from Kodak printing kiosks.

After logging into your Facebook account from the kiosk, you are asked to pick pictures from those that you’ve uploaded. At this point, it doesn’t appear that you can print pictures where you’re tagged if [...]

Creative & Social Filtering

I definitely think that will all the publishing platforms out there, we’ll see more and more around creative (and social) filtering. (Maybe we can even convince brands to play in this space?)

One iteration, by Kikin (a Firefox add-on), allows you to search Amazon, Facebook, Twitter, Hulu, Google Reader, Wikipedia, YouTube, Bing etc, from within your [...]

Customer Service Is The New Marketing

I bought these Aerosoles boots and absolutely adored them. They were comfortable and seemed to go with everything. And then the heel started to peel up. And then the zipper started to separate from the suede. And the thing that was strange was that I’ve had Aerosoles shoes before and I’ve never had issues with [...]