Facebook: Focus on Sharing not Share Price

So GM are pulling their Facebook ad spend. The whole point of social media is that it’s a platform to socially connect with peers, passions and points of interest. As ever, advertising is too often interruptive to that – as one smart observer pointed out online, GM advertising on Facebook is a bit like them

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We are hiring!

We have two open positions at the moment: Strategist and Social Analyst. Here’s some details about what we’re looking for… Strategist- 3+ years experience As a Strategist at Cake, and as a senior member of the team, we look to you to drive inspirational insight, creativity and delivery into campaigns for our clients. You need

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A Bit of Cross-Atlantic Love

Screen shot 2012-05-09 at 5.40.46 PM

We have to give a well deserved shout out to our colleagues in the Cake UK office for pulling off an amazing pair of activations to kick off the Olympics for British Airways. (Please excuse the lack of modesty for our cross-atlantic crew – we’ll use the “family” excuse for this one.) The team produced

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