Flavorwire has gathered up fashion’s 10 most dramatic runway shows of all time and have done quite a nice job at that. You look things like Chanel’s RTW Fall 2010 show where they imported a gigantic iceberg from Scandinavia or Karl Lagerfeld’s insistence on converting the Great Wall of China into a runway and you cant tell if they are genius or horrific. Probably a little bit of both, but I bet we could come up with 10 ideas for shows that cost less than Fendi’s $10MM.
While the big budget shows are groundbreaking, what’s the new runway show trend for smaller brands? It’s probable that we will start seeing more fashion brands moving towards digital and providing more in depth means of social interaction online. Some of the more trend setting brands are already there and surely more will follow since it’s a bit more cost effective. Alexander McQueen’s 2010 RTW womenswear show was streamed live on his website. Though I suspect if the production budgets are there then it makes sense to find a creative ideas for shows that are more practical vs. producing shows for the purely for the wow factor. Moncler’s idea of having 100 models staged on a scaffold at Chelsea Piers to show that their jackets can withstand the winter wind chills from the Hudson River is absolutely brilliant. It wasn’t the most elaborate of builds, but served a very practical purpose in a clever way.
