Are you a Conversationalist?

There’s a new user label in the social media world: Conversationalists.

In 2007, Forrester developed profiles of social media users and visualized this in their “Social Technographics” infograph, which details each profile’s characteristics as well as its position in the social media hierarchy.

But behaviors change, and Forrester is now adding a rung for Conversationalists: Facebook and Twitter users “who update [their] social network status” on a weekly basis.

Conversationalists are ranked second only to Creators, individuals who create their own content and share it online.

Interestingly, 56% of Conversationalists are female and 70% are 30 years old or older. MediaPost has some detailed age breakdowns as well.

So, what does this mean for social media marketers?

The emergence of the Conversationalist profile reinforces that numbers do not determine one’s social media currency – a high number of Facebook friends and Twitter followers are only significant when the user regularly communicates with their friends and followers. There is greater value in an individual’s level of engagement, which determines their clout online.

So are you a Conversationalist? I know I am, so share your thoughts by posting a comment below or by pinging me on Twitter.