Thanks for reading the post!

I actually wasn’t referring specifically to a brand sponsorship. From participating the past couple of years, I don’t know if I would really dig seeing “Hanes’ brings No Pants 2k10 to cities near you.”

What I do think would be cool, however, would be for brands to take part organically. If I were Starbucks, I would make sure we were giving out free coffee in Union Square to help warm up the pantless riders. If I were Gap or Levi’s, I would join forces with the Pro Pants groups to help provide them with funds for their supplies. If I were Victoria’s Secret or an underwear company, I would partner with Foursquare and sponsor a badge that people got when checking in to Union Square with no pants.

Instead of taking over the little bit of culture or trying to “own” it, brands would instead be supporting consumers in something they’re already passionate about.

Thanks again for stopping by – And thanks so much for continuing to organize No Pants year after year! I look forward to future Improv Everywhere with or without pants