It’s always great to see a brand with a very old school product embrace and succeed in social media.
Following numerous fun PR / Stunt campaigns, the iconic toy maker Lego is now going fully social.
The newly launched Lego Click site is a collaborative environment designed for inventors, artists and creative enthusiasts to share their vision about new products and toys.
Not content with this they have also launched a free App – Lego Photo [iTunes] – perfect for those moments when you wish you were a little plastic man, or made to look like one.