About Us

We are an ideas company that helps brands become part of peoples’ lives.

The days of brands telling people how to live their lives, or worse disrupt their lives, are over.

The power has shifted to consumers to edit, ignore or even campaign against brands. Brands need to find a way to be of use, to add value or entertain – in order to get invited in. This is what we do. We find ways of incorporating brand campaigns into peoples lives.

We call this Ideas Incorporated.

Global Network

Cake has offices in New York, Miami, Los Angeles, Paris, and London. To visit the UK website, click here.

Cake is a part of Havas Sports & Entertainment—Havas Media’s global brand engagement network that operates globally through 25 offices across five continents.

The network’s 400 professionals connect brands to fans by helping them share who they are in relevant, meaningful and inspiring ways by developing great ideas.

This could be in the form of sponsorship, content creation, partnerships, celebrity endorsement… In turn, they help take consumers, turn them into fans and ultimately into true brand loyal advocates – customers.

The reason we are successful is because we listen, we empathize, we measure and we analyze the communities that fans belong to, to ensure that what they want and what brands want to offer is aligned. In so doing, we help enhance their passions. To visit the HSE website, please click here.